For Forbidden Fruit 2016, Bulmers wanted to make the experience at the festival absolutely Bonkers. When Dizzee Rascal played his song ‘Bonkers’, we made a music video featuring festival goers. For a chance to feature in the video, festival goers had to simply record themselves and their friends going Bonkers to the track and then they would upload it to social using the hashtag #ThisIsOurTime. Below are display formats that ran across a number of sites to promote the festival.

Online display ads

 

For the festival in 2017, Bulmers wanted to promote themselves as 100% Irish that brings 100% Irish acts. Display and Tap to Reveal mobile formats were built to promote the festival.

Online display ad

Mobile reveal format built on Celtra

Credits
Animation: Pamela Hanratty
Art Director: Ian McFarlane