For four friends from Dublin, a trip to the frozen north proved to be an adventure that they would never forget as they experienced things that most people could only imagine. It all started with a plan to travel to the Arctic to track the migration habits of humpback whales, orcas and herring.

Thanks to Mitsubishi Ireland, they took a Mitsubishi Outlander along for a test run, and captured the whole trip.

6 short form pieces of content were produced which covered each leg of the journey. The pieces were published on the INM and Mitsubishi Ireland Facebook and YouTube channels.

Credits
Agency: Chemistry
Edit and Post-Production: Pamela Hanratty