For four friends from Dublin, a trip to the frozen north proved to be an adventure that they would never forget as they experienced things that most people could only imagine. It all started with a plan to travel to the Arctic to track the migration habits of humpback whales, orcas and herring.
Thanks to Mitsubishi Ireland, they took a Mitsubishi Outlander along for a test run, and captured the whole trip.
6 short form pieces of content were produced which covered each leg of the journey. The pieces were published on the INM and Mitsubishi Ireland Facebook and YouTube channels.
Edit and Post-Production: Pamela Hanratty