The purpose of this campaign was to convey that claims aren’t incredible scenarios featuring fantastical events; they are the average hiccup that happens to people every day. 123.ie launched a new brand campaign that showcased reliable items you can always count on. They wanted to build on that momentum and continue to bring reliability to life.
Online display ads
Interscroller built on Celtra
Animation: Pamela Hanratty
Art Director: Ian McFarlane & Ciaran Dolan
Copywriter: Daniel O’Doherty