The main objective of this campaign was to encourage people to visit a microsite developed for the 2015 Simon campaign and send a prepopulated email to the Taoiseach and Tanaiste to voice their concern about the issue of homelessness in Ireland. A shareable video was produced in the style of a weather forecast and was presented by Martin King.
Online video for microsite and shared on social
Production: Torlogh O’Boyle
Animation & Visual Effects: Pamela Hanratty
Art Director: Ian McFarlane
Copywriter: Siobhan Gallagher