Kildare Village wanted to build awareness of the range of brands they have for their Spring Summer campaign. Motifs of magnolia branches were placed onto selected buildings around the village and continued growing over the following months. The idea of the magnolia blooming was used to tie in with the new season and the range of boutiques that were blossoming within the village.

Carousel videos for social

Credits
Animation: Pamela Hanratty
Art Director: Ciaran Dolan
Copywriter: Siobhan Gallagher