OutCider, the new cousin to Bulmers was launched and to support the new brand the client launched a WhatsApp group to accompany it. The WhatsApp group was run by ‘The Outcider’, the brand’s ambassador. People were asked to join the Whatsapp group and get the inside track for upcoming events, alternative and cool activations and of course prizes to win.
Whatsapp info video shared on social
Forbidden Fruit social video shared on social
Animation: Torlogh O’Boyle & Pamela Hanratty
Copywriter: Siobhan Gallagher
Art Director: Philip Slattery